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By Benoit Descary · September 18, 2026 · Guide

Eat This Much Alternative: Both Generate a Plan, Then They Part Ways

Eat This Much is an automatic meal planner from Eat This Much Inc. that builds a plan from calorie and macro targets, your preferred eating style, your budget and your schedule, then turns it into a grocery list you can send to Instacart or AmazonFresh. It has been doing that since 2015 and it is good at it. Olivi also generates a week, but it starts somewhere else entirely: not from a nutrition target, from a household, its allergies, its refusals and the twenty minutes a Tuesday actually leaves. What follows is mostly about the hour after the plan appears, since that is where the two apps stop looking alike. The Eat This Much facts here were read off eatthismuch.com and its two store listings on September 18, 2026.

Two generators, two questions

Eat This Much answers “what should I eat to hit these numbers today”. You give it a calorie figure, optionally carb, fat and protein minimums, a diet style such as keto, vegan, paleo, Mediterranean or vegetarian, plus your allergies, and its algorithm pulls from a recipe library that runs into the thousands and keeps assembling until the totals land where you asked.

Olivi answers “what are we cooking this week”. Olive takes a household profile, what nobody can eat, what nobody will eat, how many are at the table, how much time each evening really has, and proposes seven dinners. There is no calorie target to enter, because Olivi is not a diet tool and does not set nutrition goals for anyone.

Both are legitimate. If your planning is organised around hitting macros, Eat This Much is the specialist and nothing here suggests otherwise. If your planning is organised around getting a real dinner on a real table with two kids and a hockey practice, keep reading.

Where Eat This Much is strongest

  • Precision against targets. Set the calories and the macro minimums and the generator works to them, meal by meal, which almost nothing else in this category attempts.
  • Eating styles out of the box: keto, paleo, vegan, vegetarian, Mediterranean, or a custom one you define, with allergies entered once and respected by the planner.
  • A virtual pantry. Tell it what you already own and its algorithms prioritise using those things up, which is a smarter answer to food waste than most apps manage.
  • Grocery delivery built in. The list updates as you review the week and hands off to Instacart or AmazonFresh.
  • Tracking after the fact. Deviate from the plan, enter what you actually ate, and a stats page shows how the week went against your targets, with Apple Health syncing available.
  • Swapping. If a suggestion does not appeal, replace it, or configure the generator to draw only on foods you like.
  • Maturity. On the App Store since June 2015, updated to 2.0.167 on September 5, 2026, and rated 4.6 from around 2,200 Canadian ratings.

The hour after you press Generate

Generating is the easy half. Here is the rest of the week, stage by stage, with what each app gives you at that moment. “Not described” means their published material does not say, not that the answer is no.

Stage of the weekEat This MuchOlivi
What you enter firstCalories, optional macro minimums, diet style, budget, schedule, allergiesAllergies, dislikes, household size, time per evening; no calorie target
What comes outMeals assembled to hit your numbers, day by day or across a weekSeven dinners proposed as a menu you can argue with
Changing one mealSwap a suggestion, or restrict the generator to foods you likeReplace one dinner and the other six stay untouched
Talking it throughNot describedAsk Olive in plain language: fish twice, nothing over 30 minutes, vegetarian Thursday
Using your own recipesKey in your own dishes and ingredients; web page import is not describedBring in a link, a PDF, a snapshot of a card, or a cooking video
Recipes in another languageNot describedRead in six languages, written back in yours
The grocery listGenerated automatically and updated as you review the weekAssembled out of the dinners that survived, laid out aisle by aisle
Getting the foodHand the list to Instacart or AmazonFreshYou go yourself, in a shop view you can drive one-handed
Shopping as a householdNot describedSeparate accounts, list ticks off live on both phones
Using up what is in the cupboardA virtual pantry the planner draws on with priorityTell Olive what needs using and she builds around it
Cooking itNot described beyond the recipe itselfCooking mode: edge to edge, a single instruction, spoken if you want
Cooking several at onceNot describedA batch cooking session with an interleaved timeline and a freezer log
AfterwardsLog what you actually ate; stats against your targets; Apple Health syncNo tracking, no targets, no logging
Nutrition numbersCentral to the product, calories and macros throughoutShown per serving, computed from Health Canada’s Canadian Nutrient File
Where it runsWeb, iPhone, AndroidAny browser, iPhone, iPad, Android (beta)
App languagesEnglishSix: English, French, Spanish, German, Italian, Dutch

Whose recipes end up on the table

This is the quiet difference and it decides more than the generator does. Eat This Much plans out of its own library, which is thousands of recipes deep, and lets you key in dishes and ingredients of your own on top of that. Nothing published describes pulling a recipe in from a web page, a PDF, a photograph or a video.

Olivi assumes your recipes already exist somewhere else and go on existing. A link or a PDF comes in whole. A photograph of a handwritten card gets deciphered. A TikTok or YouTube video is mined for its description first, and where the amounts survive only in the narration, Olive works through the footage and drafts the card, with the original creator named and linked. Once they are in, those are the recipes Olive plans with, which means the generated week can be made of food your household has already agreed on.

It cuts the other way too, and you should know it: Eat This Much will hold you to a number, and Olivi will not. There is no calorie field, no macro minimum, no adherence score. If a target is the point of your planning, that absence is disqualifying rather than charming.

A plan you hold versus a plan you cook

The failure mode of every generated menu is the same: it survives Monday and dies on Wednesday. So the useful question is what the app does to keep you cooking on Wednesday.

In Olivi the answer is mostly mechanical. Batch cooking collapses several recipes into one timed session, so the braise, the roast and the grain all move in parallel and Wednesday is a reheat rather than a decision. Portions you freeze go into an inventory instead of vanishing. At the stove, cooking mode fills the screen and speaks the instructions. In the aisle, the shop view is laid out to be driven with a thumb while the other hand steers a cart. None of that is clever, it is just the part of the week that usually gets ignored.

If you are planning from Canada

The delivery hand-off is the tell. Instacart and AmazonFresh are American services, and that part of Eat This Much lands differently depending on your postal code. Olivi is tied to no chain and no courier at all, which is duller and more portable: the list works at whatever shop you actually walk into. It was built in Montréal, it runs whole in French, and picking your region changes the units, the aisle names and the words for ordinary groceries. The nutrient figures come from Health Canada’s Canadian Nutrient File, the same reference sitting behind the labels on Canadian packaging.

Which one, honestly

Pick Eat This Much if your week is organised around a number. Macros, a defined eating style, a pantry you want burned down, delivery rather than shopping, and a log afterwards to see whether you held the line. It has done that job for a decade and it does it more precisely than we ever will.

Pick Olivi if your week is organised around people. Recipes you already trust, brought in from wherever they live; allergies and dislikes handled once; a menu you can argue with in plain sentences; a list the household shares in real time; and a Sunday session that makes Wednesday easy. If you want the concept without any brand attached first, we also wrote about how an AI recipe generator actually works.

Sources, and our bias

  • Olivi is ours, so treat this as an argument rather than a verdict. We have tried to be exact about where Eat This Much is the better tool, which is anywhere a calorie or macro target is the reason you are planning at all.
  • All the Eat This Much material above was collected on September 18, 2026 from eatthismuch.com and its two store pages. Their site carries its own caution that outcomes vary and that no app replaces qualified medical guidance, and we would say the same.
  • Olive coaches cooking, nothing more. No targets are set here, and no dietary guidance is offered.
  • Eat This Much Inc. owns Eat This Much. We have no tie to that company.

Frequently asked questions

Is the Eat This Much app worth using?

If you plan around calories and macros, it is one of the few tools that will actually assemble meals to hit them, and it has been maintained since 2015 with a 4.6 rating from roughly 2,200 Canadian App Store ratings. If you plan around what your household will eat and what you already have saved, the target machinery is effort you never asked for.

Can Eat This Much use my own recipes?

You can enter dishes and ingredients of your own, and reshape the ones it offers. Pulling a recipe in from a web page, a document, a photograph or a clip is not described anywhere it publishes. Olivi runs the other way around: your existing recipes arrive first, and the menu is built out of them.

Does Eat This Much make a grocery list?

Yes. The list builds automatically from your plan and updates as you review the week, and it can be handed to Instacart or AmazonFresh for delivery. Olivi produces its list the same way, then arranges it along your route through the shop, adds a thumb-friendly shop view, and lets two people work it at the same time.

What is the best automatic meal plan generator?

It depends which question you want answered. For a plan built to hit calorie and macro targets, Eat This Much is the specialist. For a week built around a household, its allergies, its saved recipes and the time it actually has, Olivi generates the menu and then carries it through the grocery list, the shopping and the cooking.

Does Eat This Much work in Canada?

The planner itself works anywhere. Its delivery partners, Instacart and AmazonFresh, are American, so that step depends on where you live. Olivi has no chain and no courier attached, adjusts units and grocery vocabulary to the region you pick, is fully bilingual French and English, and draws its nutrient figures from Health Canada.

Does Olivi count calories or set nutrition targets?

No. You get nutrition facts per serving, calculated against Health Canada’s Canadian Nutrient File, and what you make of them is your business. Olive is a virtual cooking coach whose job stops at menus and recipes. She sets no goals, keeps no food diary and offers no dietary advice; that conversation belongs to you and a qualified health professional.

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Where to next

Let Olive plan your week

Olivi builds your menu and generates your grocery list automatically, sorted by aisle. Free trial, no credit card.

Try Olivi for free

Also worth reading: Copy Me That Alternative: What It Does Well, and What Olivi Adds · High-Protein Meal Plan: a Week Built From Real Numbers